Privacy Policy

At Berley Fishing Shop, we value your privacy as much as you value your favourite fishing spot. This policy explains how we collect, use, and protect your personal information when you visit berleyfishing.com or purchase our quality fishing tackle. Just as we carefully select our lures and accessories, we handle your data with the utmost care and respect.

1. Information We Collect

We collect information to provide better service to all our anglers:

• Personal Details: Name, email address, shipping/billing address when you make a purchase
• Payment Information: Credit card details processed through our secure payment partners (we never store full card numbers)
• Technical Data: IP address, browser type, device information for website optimisation
• Usage Data: Pages visited, products viewed to improve your shopping experience
• Communication Records: Emails and messages sent to our customer service

2. How We Use Your Information

Like carefully tying a perfect fly, we use your data precisely and purposefully:

• Process and fulfil your orders for lures, crankbaits and other fishing tackle
• Provide customer support and respond to your enquiries
• Improve our website and product offerings based on usage patterns
• Send service-related communications (order confirmations, shipping updates)
• Prevent fraud and enhance security (using SSL encryption like banks do)
• With your consent, send promotional offers about new fishing gear

3. Data Sharing & Disclosure

We treat your information as carefully as we package our premium soft lures:

• Payment Processors: Visa, MasterCard, JCB and PayPal to complete transactions
• Shipping Providers: Only necessary delivery information to get your gear to you
• Legal Requirements: When required by law or to protect our rights
• Service Providers: Trusted partners who assist in website operation (under strict confidentiality)

We never sell your personal information to third parties.

4. Data Storage & Security

Your data security is as important to us as the quality of our WTD lures:

• All data transmitted is protected by 256-bit SSL encryption
• Payment details are processed through PCI-DSS compliant systems
• We implement strict access controls to your information
• Data is stored on secure servers with regular security audits
• We retain information only as long as necessary for business or legal purposes

5. Your Rights

You have control over your information, just as you control your fishing line:

• Access: Request a copy of your personal data we hold
• Correction: Update inaccurate or incomplete information
• Deletion: Request erasure of your personal data (where applicable)
• Restriction: Limit how we use your information
• Objection: Opt-out of marketing communications
• Portability: Request transfer of your data to another service

To exercise these rights, please contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies – small text files that help us:

• Remember your preferences and shopping cart items
• Analyse website traffic and angler behaviour patterns
• Improve your browsing experience across sessions
• Deliver relevant content about fishing accessories and lures

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

7. International Data Transfers

As we serve anglers worldwide (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Policy Updates

We may occasionally update this policy, just as we refine our fishing tackle offerings. Significant changes will be notified through our website or email. Continued use of our services constitutes acceptance of the updated policy.